A team of lawyers from Pillsbury Winthrop Shaw Pittman, led by partner Ron Fleming, counsel Taylor O’Toole, and associate Sarah Konnerth, has advised Phia in its $35 million Series A funding round.
Phia is an AI-powered shopping agent launched in April 2025 by co-founders Phoebe Gates and Sophia Kianni. The platform integrates directly into consumers’ shopping routines to provide real-time insights and personalized recommendations aimed at improving purchase decisions.
According to the company, Phia’s machine learning infrastructure has reduced search latency by 80% and increased monetized gross merchandise value by 40%. The new funding will be used to enhance Phia’s core AI capabilities. This includes developing a personalized shopping agent that processes millions of searches daily and manages data on billions of products.
The Series A round was led by Hans Tung from Notable Capital, with additional participation from Khosla Ventures and returning investor Kleiner Perkins.
Phia reports having more than one million downloads. Its shopping agent uses product intelligence sourced from a network of 6,200 brands to translate consumer intent into personalized discovery in real time.
The investment will also go toward further product development and expanding the company’s AI/ML team.
For more information about this announcement, visit Pillsbury’s website: https://www.pillsburylaw.com/en/news-and-insights/phia-series-a-funding.html