Gibson Dunn is currently providing legal advice to Publicis Groupe in its acquisition of Captiv8, an influencer marketing platform. The legal team from Gibson Dunn is headed by partner Quinton Farrar, with associates Sanzana Faroque and Kira Dennis also contributing to the project.
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The acquisition marks a significant move for Publicis Groupe as it seeks to expand its capabilities in influencer marketing through Captiv8’s platform.
